THE BROO VIEW with Ken Broo

Who's Minding The Bengals Store?

I've said it a lot this season and I'll say it again: the Bengals will climb out of the abyss they seem to be consistently in ONLY when they hire a General Manager and give him total control of the on field product. Period.

Hockey in Hell will happen first.

You only have to look at the teams who consistently contend for playoff spots and Super Bowl titles to see that a lack of a GM and a legitimate front office is the most compelling thing that is holding this Bengals franchise back.

Mike Brown is both the team's principal owner and its GM. But in this day and age, can a team really win with one person holding down both jobs? Only the Dallas Cowboys, with Jerry Jones mimicking Brown, plays the game like the Bengals do. Unlike the Cowboys, the Bengals can't fix their problems by throwing a lot of money at them. Jones has always traveled that road.

There are some who believe that Brown has done a decent job in attracting talented players to Cincinnati by holding down both of those jobs. Hub Arkush, the editor and publisher of Pro Football Weekly certainly thinks so, and said so on one of my recent shows on 700 WLW.

But a lot of us think differently. Here is the most recent example. It's taken the Bengals more than $24 million dollars in just two year to try to replace departed wide receiver, TJ Houshmandzadeh. First, they spent two draft picks (and money) on Jerome Simpson and Andre Caldwell in the 2008 draft. They signed free agent Lavernious Coles in 2009, cut him after one season, but paid Coles $11 million in guaranteed money. In 2010, the Bengals signed free agent wide receiver, Antonio Bryant, cut him after just one training camp practice, and paid him a guaranteed $9.5 million. Then, came their one year deal, at $2 million with Terrell Owens. Total dollars, in excess of $24 million.

Now ponder this: Brown could have hired a GM and paid him a generous salary of $1 million per year. He could have hired ten scouts and paid each a generous salary of $100,000 per year. Added up, it would have taken 12 years to reach the $24 million price tag of their wide receiver search. Do you think with a competent, empowered GM and a fleet of ten scouts it would have taken $24 million to replace Houshmandzadeh? Me neither.

Brown could actually save money by hiring a legitimate front office. Maybe that will be impetus to get it done. But don't bet on it.

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