A wonderfully gifted and funny man died this weekend, far to young. Shad O'Shea was a local Cincinnati legend, a throwback to the time when radio was fun and very important in people's everyday lives. He was 'old school', with the wit and irreverence of modern day. He knew the difference between engaging a listener and simply reading liners and giving time checks. He worked at radio stations from California to Louisiana to Ohio, and some places in between. Shad, before running a successful recording studio and owning the Fraternity record label, live the nomadic life of a rock and roll DJ in the 50's and 60's. He worked with talent that would go onto work at some of the biggest rock and roll radio stations in the USA, and some that would never get out of the 500 watt station they were stuck at. He treated everyone the same.
I met Shad a few years ago. He treated me like I knew him forever. He helped me with a project I was working on when I freelanced at WGRR-FM in Cincinnati, recounting stories of his time as a DJ and some of the characters in the music business he ran into along the way.
He wasn't old, and to my knowlege at least, wasn't in poor health. But now he's gone. A good ole boy, as we like to say in the broadcasting business. Arf, arf Shad. You were a bona fide original.
I got to thinking about this the other night, one of those things that hits you when you’re up too late and you can’t get to sleep. You know how it goes.
I was thinking about virtues. I don’t know why, maybe it was the bourbon. Maybe it was one of those Catholic High School flashbacks that haunt a lot of us. As I recall, or as I recall the good Christian Brothers of Ireland beating into me, there are seven virtues in life, Plato and Aristotle had a hand in it. The Church got involved, Cardinal and Theological stuff. Prudence and justice are virtues. So are faith, love and charity. Hope is right up there. But maybe the toughest virtue for all of us in the super hit seven is restraint. Patience would be another word for it. And I got to thinking about how that virtue applies to your Cincinnati Reds.
That team tries our patience, doesn’t it? Not quite as much as your Cincinnati Bengals, of course, but the Reds are getting there.
Patience is lost in this 300 TV channel instant internet universe we live in. We don’t want to wait for anything. We want it now, last Thursday, if possible. So when a team preaches patience and it hasn’t won significantly in over a decade, patience is the last thing a fan wants to hear.
What has it been for the Reds, one winning season since 2000, two since 1995? If you’re under 20, you have no recolection of the Reds in the post season playoffs.
That’s the kind of stuff that tries patience. That’s why we want it now. Delayed gratification? Define delayed.
This season is rolling on and the time to get things right is rapidly ending. We begin today with the Reds three and a half games out of first place, a team with terrific talent as some positions, serviceable talent at others and some guys who might be better off in places like Louisville or Scranton.
As the season rolls on, the Reds are a team that is beginning to offer more questions than answers. And we’ve been here before, haven’t we?
What do you do with Jay Bruce? He couldn’t hit a beach ball right now. His batting average has slipped to .212. He strikes about as often as his hero Adam Dunn. He looks lost. So if you’re the Reds what do you do with Bruce? How do you fix the player who’s the face of your future? Send him to “AAA” and let him find his swing there? I’ve heard that suggestion a lot this week. You think that discovery is waiting for him in Louisville? Against minor league pitching? The kind of pitching Bruce devoured on his meteoric rise to Major League Baseball.
Do you bench him? Ok, who else you got? And by sitting on the bench he’ll find his swing again by doing what, spitting sunflower seeds onto the dugout floor?
What do you do with Homer Bailey? I’ve said on this show that I believe Bailey will not pitch another meaningful game for the Cincinnati Reds this season. He’s inconsistent in “AAA” (incidentally, the same place you might’ve suggested the Reds send Jay Bruce) and when Bailey has arrived in Cincinnati, he’s brought with him great stuff and horrid control. Homer Bailey has been traded about six dozen times on talk radio in this town since we last saw him a couple of weeks ago. I heard someone call in after one game and suggest the Reds should just release Bailey.
Patience.
Maybe the Reds front office has it because it knows that the last thing you turn and run from is raw talent, particularly young, raw talent. It probably also has something to do with money. It’s always about money, and young players like Bruce and Bailey are years away from being expensive players.
But probably it’s about patience. The smart guys at Great American Ball Park seem to be going down that road, maybe with no other choice.
Maybe we should too. Plato and Aristotle would be proud. And after all they have the ears of the Gods
THE BROO VIEW: Cincinnati's Legendary Sportscaster Offer His Thoughts On The Ever Changing World Of Sports
