THE BROO VIEW with Ken Broo

I like the new head football coach at the University of Cincinnati, so I'm willing to give Brian Kelly a pass on this one. But he was either ill advised or wasn't thinking when he shot his mouth off at the annual Big East Conferecne football media day this week.

Kelly was upset that no local media from the greater Cincinnati area was on hand to participate in the day. He said, among other things, that the local media now has no credability when it comes to covering his team and chastised his predecessor, Mark Dantonio, for not being more agressive in getting the local radio, TV and newspaper folks to this annual event when he coached the Bearcats.

Two thoughts on all of this. One, win some games before you start telling people how to do their jobs. Two, never pick your battles with someone who buys his ink by the barrel.

Cincinnati is a lot of things. It's a great place to live, outstanding city to raise a family and offers great amenities, even sports. One thing Cincinnati has never been, at least in the 20 odd years I've called it home, is worldly in its politics or its taste in sports. It is a very parochial town, with the majority of its interests lying inside the I-275 beltway. We have a lot of interest in what happens with UC athletics and are anxious to see what the new coach does with the football team. We have little interest in what the other seven Big East football coaches have to say about their programs. When it comes time for them to play UC, we'll probably have some interest. But the majority of our intrique will come from what Kelly and his team will do that week.

Let me put it another way. You could put West Virginia University football coach, Rich Rodriguez on Fountain Square at high noon any day of the year and no one would know him from some 'suit' who works at P&G.

Of the eight cities that field Big East football teams, only one sent television crews to the conference media day. Both were from the Connecticut market. By the way, I got everything I needed from my network, NBC, which provided a feed to every one of its affililates across the country.

So I had no interest in sending a crew, nor asking for my news director to send a crew, to Newport, Rhode Island, for two days of schmoozing with coaches no one in my town really cares about. That would be approximately $1,500.00 that will be better spent on something else, maybe when UC goes to a bowl game this winter.

Cincinnati is first and foremost interested in Reds baseball, Bengals football, high school football and then whichever other sport may be in season. You can get angry with me saying that. But when you're done doing that, you'll still have the same situation I just described.

I anticipate covering UC football like a blanket this season. I'm geeked about what Brian Kelly brings to the table. But the new coach needs to worry about his job. I'll worry about mine