THE BROO VIEW with Ken Broo

When you think about the size of Cincinnati and the enormity of the Tennis Masters Series, it makes no sense. It borders on the absurd that a tournament this big could be help in a market so small.

But it's become one of the biggest sports events every year in Cincinnati and one of the biggest tournaments in international tennis. This year, every one of the top 42 players in the world will descend on the Queen City, beginning August 11th. And for the next eight days, the stars you see every year at Wimbledon and the US Open will smack the ball around in the shadow of Kings Island.

For this tradition, you can thank one man: Paul Flory. He is mister tennis in Cincinnati, and the chairman of this stop in the Tennis Masters series. Shephard would be a better moniker for Flory, who's guided this tournament through it's rapid growth and through uncertain times. His latest coup, was the sale of the Tennis Center facility, second only in class to Forest Hills where the Open is played every year, from Carl Lindner to the city of Mason. That sale ensured the tournament stability for decades.

Next month, for eight days, Cincinnati and its surrounding area will be showcased world wide. The benefits of that will be measured in tourist dollars, down the road. The finale on Sunday August 19th could offer us a Wimbledon rematch, as Roger Federer and Rafael Nadal will surely be on opposites sides of the draw. Along the way, we'll get to see Andy Roddick, James Blake, Tommy Haas and every other major tennis star in the universe. All of this, in the 33rd television market.

The numbers don't add up, but they don't have to. We have Paul Flory, whose vision for this tournament has been crystal clear since it arrived here 30 years ago. Cincinnati has hosted championship tennis for over a century. But it's only since Flory's arrived, that it's blossomed.

Thank you Paul.